Insights
Field notes on higher ed marketing, brand, enrolment, and AI — from inside the work.
Every Study Destination Is Repricing at Once. Here's the Playbook for the Next 18 Months.
When every destination tightens at once, the students don't disappear. They're shopping harder, comparing more countries, and deciding later.
What ChatGPT Tells a 17-Year-Old About Your University
She opens her phone and asks about your university. The answer comes back in five seconds — and you have never seen it.
The AI Policy Your Senate Will Actually Approve
Most campuses have an AI policy "in progress." Far fewer have one in force. The gap between those two states is where the risk lives.