Insights

Field notes on higher ed marketing, brand, enrolment, and AI — from inside the work.

Higher ed

Every Study Destination Is Repricing at Once. Here's the Playbook for the Next 18 Months.

When every destination tightens at once, the students don't disappear. They're shopping harder, comparing more countries, and deciding later.

AI search readiness

What ChatGPT Tells a 17-Year-Old About Your University

She opens her phone and asks about your university. The answer comes back in five seconds — and you have never seen it.

AI governance

The AI Policy Your Senate Will Actually Approve

Most campuses have an AI policy "in progress." Far fewer have one in force. The gap between those two states is where the risk lives.